We were tasked with developing a visual toolkit to help re-invigorate interest and drive sales in two adidas sneaker silhouettes, the NMD & Nite Jogger. The lens was decidedly retro-futuristic playing on the concept of anemoia, or nostalgia for a time and place you've never experienced, incorporating elements from different eras of creative production that together formed a visual language that felt retro but not of one particular period.Following the campaign, sales for both sneakers were up 17% on the previous year.