In 2023 I was tasked with leading a visual brand refresh for Happylucky, the centerpiece of this being a new website built from the ground up. Working in conjunction with Happylucky's CCO and talented copywriters I designed and built the website on the Semplice platform (the same this site is built on) using a combination of out-of-the-box tools and custom front-end code. The Brand refresh also included a brand guidelines document with updated type rules, brand voice, brand colors & gradients and image/motion guidlines, as well as the rollout of Happylucky Merch designed in house and photographed in our studio.

Agency: Happylucky | Client: Happylucky | Role: Art Director