The adidas Membership Partnerships Team came to us looking for an ultra-premium, 1 of 1 seeding concept to celebrate 10/10 - the day of the GOAT, Lionel Messi. This monument to Messi's greatness, containing a signed pair of F50 cleats, a signed Argentina jersey and two signed Inter Miami FC jerseys was to be given away to one lucky adiclub member via sweepstakes on the adidas app and .com.  Creating a packaging system worthy of those contents was no small task, so we went big, designing and fabricating a fully custom cabinet from solid oak, adorned with laser engraved details that help to tell the story of Messi's career. Each of its three drawers features the distinct #10 from the jersey within engraved on the front panel alongside the adidas logo, and the jerseys themselves are fit in custom frames allowing them to be removed and hung on display by the recipient. Atop the cabinet sits the signed cleats inside a gallery-worthy acrylic lid and the entire piece is completed with a synthetic leather slip cover, its sleek look enhanced by a debossed Messi Day logo and custom cut Messi logo handle.