Fila came to Happylucky looking to continue building brand momentum on the heels of their Bellissimo campaign with a product shoot for the FW24 "Casa Fila" collection of product. Inspired by Fila's Italian heritage and tennis DNA, our aim was to communicate the grit and grace of Italian sport culture through talent movement and expression and minimal propping that evoked the spirit of Bellissimo, set in a studio environment that first and foremost presented the product as the hero. We delivered a toolkit of assets rolling out through social and ecomm  with the goal of establishing Fila as the most beautiful sportswear brand.